Data Sources & Metrics

Looking to include Reels in reporting.

Natively, TikTok's reach data is deduplicated.

Add the CTA Purchases (Website) metric (click-through attribution purchases) from TikTok Ads Manager as a native metric. Use case: the customer reports on 1-day click attribution, and the existing Purchases (Website) metric shows higher numbers than TikTok's CTA figure. Workaround offered: store the data in a Google Sheet and connect it through the Google Sheets integration.

Reduce the roughly 1-day delay before TikTok Ads data appears in dashboards and reports, ideally to near real-time. Use case: campaigns are already spending but clients see no or stale numbers; the customer is unsure the connection works.

Show Video Preview for the ads that was run on Tiktok similar to FB ads. This would make more sense then just the copy as the platform is more visual focus.

Pull in GMV Max campaign data

Customer wants to break down TikTok metrics (impressions, clicks, video views) by age and gender in widgets. Why: to report audience demographics; age and gender are not available as dimensions in the TikTok Ads widget settings, and no metric offered them as a secondary dimension. Workaround offered: send the data through the Google Sheets integration.

Add the Orders Placed (Website) metric and its related values (cost per order, order value) from TikTok Ads as native metrics. Use case: report orders, revenue and ROAS to e-commerce clients straight from TikTok Ads.

I have an urgent need to use this feature, as it was mentioned during your sales presentation that multiple accounts can be connected.