PPC Markup

We've just added the ability to add a markup or margin percentage to PPC reports!

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And that's not all; along with this update, we've also updated the look and feel of our campaign settings screen and added the ability to configure rankings settings prior to adding keywords. More about those items later.

First, let's talk more about the PPC Margin feature...

Until now, our reporting pulled in the exact metrics from your PPC accounts, with no option to edit those numbers before they were presented to clients.

This wasn't ideal, because agencies often charge clients a markup on PPC spend. And showing clients the pre-markup numbers just leads to un-necessary questions and misunderstandings.

Over this past quarter, the PPC markup option went from being a feature that we would get an occasional request for, to being one of the most highly requested features across our customer base.

And we listened!

As of today, the agency markup feature is available on all AgencyAnalytics accounts at the Agency ($249/month) plan and above.

If you don't see it in your account yet, please refresh your browser.

To apply the same account-wide markup percentage to all of your client campaigns at once, start in your root campaigns control panel, open the left hand navigation menu, and choose Settings --> General.

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In the General Settings screen, scroll to the bottom, enter your markup percentage and click "Save".

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What, you thought it was going to be more complicated? Sorry to disappoint!

But what if you want to configure different margin percentages for each client?

We've got you covered there too...

To configure a customer-specific margin percentage, navigate to the campaign where you want to apply the markup, click the "gear" icon at the top of your screen, and choose "Edit Campaign".

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Scroll down to the bottom of the Campaign Settings screen, enter your PPC margin for this customer, and click "Save".

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Note that the campaign level margin settings supercede the account level margin settings.

So you can set margin at the account level, which will apply by default to all campaigns. But then if you have an enterprise client, for example, with whom you've negotiated a custom markup rate, you can configure the custom rate at the campaign level for that client.

The account level margin will stay in place for all other campaigns, while the custom campaign level margin is applied to the enterprise client.

Margin amounts will be applied to the PPC cost metrics in reports by default.

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But in the individual integrations, the admin and staff users can toggle back and forth to see cost metrics either with or without margin.

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Other New Features

In addition to the PPC Margin feature, we've also made an important adjustment to our keyword ranking settings. Previously, the ranking settings were only accessible AFTER adding keywords.

The issue that this presented was that your first day's worth of rankings were then fetched with the default settings, which could skew the way that looked compared to later rankings fetched with custom settings.

Now, you can access critical rankings settings prior to adding keywords from the "Campaign Settings" area.

So once you've created a campaign, go ahead and enter that campaign, then click the "gear" icon at the top of your screen and choose "Edit Campaign".

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Scroll down, and you'll find these crucial SERP tracking settings:

Google 3-Pack

Match Type

GMB Pages

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Finally, you may have noticed a brand new look and feel for the "Campaign Settings" section that I mentioned above.

Previously, when you clicked the "Edit Campaign" option within the "gear" icon settings, you'd see this fly out window:

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With today's update, we've given the campaign settings section a brand new, full screen, look and feel to match our other newer settings screens:

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What do you think of the PPC Margin option and the other new features? Let us know in the comments!

Partner Program

You can now earn credits toward your AgencyAnalytics membership with our partner program!

Here's how it works:

In your admin account, click "Settings" in the left-hand control panel navigation, then choose "Partner Program" from the drop down.

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In the Partner Program section, you'll find a few important data points.

  • Coupon: This is the code that customers who you refer will need to enter when they check out in order for you to get a credit. If the customer doesn't enter this code, we can NOT credit you manually.
  • Available Credits: This is the dollar amount of credits available to be applied to your next invoice(s).
  • Total Referrals: The total number of customers you've referred since the inception of our partner program.
  • Total Earnings: The total dollar amount of credits that you've earned from our partner program since it's inception.
  • Date/User/Amount: Date, name, and amount earned for each specific referral.

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So when you're telling a friend how much you love AgencyAnalytics and they want to try it for themselves... just be sure that they enter that coupon code that you provided to them when they check out.

You'll get a credit toward your next invoice, and they'll get a 50% discount on their first monthly payment.

Read more here on our blog.

Multiple White Label Profiles

Brand new for Enterprise users: Multiple white label profiles in each account!

You can now apply a separate set of logos and brand colors for each individual campaign. No limits. Have 10,000 campaigns? Then you can have 10,000 separate white label profiles.

Perfect for agencies who:

1) Operate under multiple distinct business brands

2) Wish to co-brand their dashboards with their client's logo + their own logo

Account level white labeling settings are still available, and function the same way that they always have. The account level settings are used to configure the custom URL and custom URL landing page. Campaigns without custom white label settings will fall back to the account level white label settings.

Check out this blog post for full details and a walkthrough!

New Facebook Ads Metrics

We've just released a host of new Facebook Ads metrics!

These metrics include:

  • Landing Page Views
  • Post Engagements
  • Post Comments
  • Post Shares
  • Relevance
  • Video Average Watch Time
  • 3 Second Video Views
  • 10 Second Video Views
  • Cost per 3 Second Video Views
  • Cost per 10 Second Video Views
  • Video Watches at 25%
  • Video Watches at 50%
  • Video Watches at 75%
  • Video Watches at 95%
  • Video Watches at 100%
  • Cost per Mobile App Install
  • Cost per Desktop App Install
  • Desktop App Installs
  • Mobile App Installs
  • Cost per Website Purchase
  • Frequency

You'll find the new metrics in the standard setting slider within the dashboards, where you'll also notice that all FB Ads metrics are sorted into "Groups" (just click the plus sign to expand the group_ for better UX:

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As always, the new metrics have been made available within our reports editor as well, under the "gear" icon for any individual widget.

Report Engagement Statistics

You can now review the engagement level for each individual client, on each individual report.

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Just navigate to the main "Report Details" section for any individual report, and you'll find new metrics that include:

Status (Delivered/Bounced) Opened Clicked These metrics are shown separately for each individual email address to which the report was sent.

Our hope is that these statistics assist customers with engaging their end users.

For example:

End users who haven't engaged with the most recent report might warrant a "check-in" email End users who haven't engaged with any recent reports may be candidates for a "churn prevention" call And so on... We hope that you find this new feature useful! Questions or feedback? Don't hesitate to reach out at support@agencyanalytics.com

Updated and Overhauled Drag & Drop Reporting System

Yeah, buddy! We've just released a massive update to our automated reporting system, with a focus on the report editor.

The new system includes:

  • More customization
  • Drag & drop widgets
  • Additional metrics and charts
  • Improved template management
  • Quarterly reporting
  • ... and so much more!

Other resources:

Blog post with full announcement and walkthrough

Private webcast demo and tutorial on October 4th, 2018

Multiple GMBs in each Campaign

We've just rolled out support for connecting multiple GMBs in each dashboard campaign!

This new feature lets you more easily track rankings for franchisees and other customers who operate in multiple locations.

We've offered multi-location rank tracking support for over a year now. But since Google Local requires that we have a GMB connected in addition to a URL in order to accurately track SERPs... and we only allowed one GMB to be connected for each campaign...

That effectively meant that multi-location rank tracking for customers who had multiple GMBs required that you set up a separate dashboard campaign for each location.

Those days are over!

You can now connect an unlimited number of GMB pages to each rank tracking module with just a few clicks.

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Check out the full announcement here, on the blog.

Google Sheets "Table" widgets

As we continue the drive toward offering additional custom data options for our customers, we'll be rolling out an array of both major and minor new features in this category.

A few weeks ago, we debuted our "Single Metric" Google Sheets stat widget. Fairly minor feature in the grand scheme of things, but it positioned us to begin implementing additional Google Sheets based widgets and features.

Today, we've rolled out a more full-featured Google Sheets "Table" widget. This widget allows you to embed an entire, scrollable spreadsheet into a widget in your client marketing dashboards.

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Show clients data on leads, content marketing efforts, time tracking, data from 3rd party marketing channels, or any other spreadsheet-based data that you can think of.

Check out the full announcement and walk-through on our blog.

Single-Metric Google Sheets Widgets

To date, we've only offered a selection of pre-defined integrations for our custom marketing dashboards. It was not possible to include any custom or 3rd party data in the dashboards themselves.

Sure, we offered the option of embedding Google Sheets or adding custom text widgets into our PDF reports. But many end users (our customers' customers) don't read the PDF reports. They like to login and review the live data in their dashboards on their own schedule.

As a result, one of the most frequent feature requests we've heard is that customers want custom data in their widgetized marketing dashboards.

Last month, we released custom text box widgets for the marketing dashboards. And today, we've released a "single-metric Google Sheets widget" that allows you to display any custom data point from any Google Sheet in your Google Drive account.

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Now you can report on webinar registrations, content marketing results, 3rd party integrations that we don't natively support, or even how many sandwiches your agency ate for lunch last week; it's totally up to you!

Click here to read the complete blog announcement and walkthrough and here for a Knowledgebase article with step by step instructions for working with the new widgets.

Custom Dashboard Widgets

As usual, you asked, and we answered! We've just released custom dashboard widgets platform-wide.

You can now add arbitrary text, links, images, and charts to your client dashboard areas. We envision these custom dashboard widgets being primarily used for:

  • Periodic campaign summaries and updates
  • Coupon codes and upsells
  • Cobranding, with client logos
  • Screenshots of metrics from 3rd party providers
  • Links back to your site
  • To add a custom dashboard widget, click "Add Widget", then drill down through "Misc", and select "Text Box":

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The custom text box widget will be added to the bottom of your dashboard. Drag and drop it to your desired location, and resize it as you would any other widget.

To add content, click the "pencil" icon.

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You'll then be presented with a WYSIWIG editor, where you can add and format text, and include hyperlinks, images, bulleted lists, charts, and more.

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We hope that you're as excited about this new feature as we are! We can't wait to see what kind of creative content our customers decide to add to their client dashboards.

Check out this Knowledgebase article for further instructions on adding and configuring these new custom dashboard widgets.

Questions? Comments? Don't hesitate to reach out to our friendly support team :-)

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