Multiple White Label Profiles

Brand new for Enterprise users: Multiple white label profiles in each account!

You can now apply a separate set of logos and brand colors for each individual campaign. No limits. Have 10,000 campaigns? Then you can have 10,000 separate white label profiles.

Perfect for agencies who:

1) Operate under multiple distinct business brands

2) Wish to co-brand their dashboards with their client's logo + their own logo

Account level white labeling settings are still available, and function the same way that they always have. The account level settings are used to configure the custom URL and custom URL landing page. Campaigns without custom white label settings will fall back to the account level white label settings.

Check out this blog post for full details and a walkthrough!

New Facebook Ads Metrics

We've just released a host of new Facebook Ads metrics!

These metrics include:

  • Landing Page Views
  • Post Engagements
  • Post Comments
  • Post Shares
  • Relevance
  • Video Average Watch Time
  • 3 Second Video Views
  • 10 Second Video Views
  • Cost per 3 Second Video Views
  • Cost per 10 Second Video Views
  • Video Watches at 25%
  • Video Watches at 50%
  • Video Watches at 75%
  • Video Watches at 95%
  • Video Watches at 100%
  • Cost per Mobile App Install
  • Cost per Desktop App Install
  • Desktop App Installs
  • Mobile App Installs
  • Cost per Website Purchase
  • Frequency

You'll find the new metrics in the standard setting slider within the dashboards, where you'll also notice that all FB Ads metrics are sorted into "Groups" (just click the plus sign to expand the group_ for better UX:

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As always, the new metrics have been made available within our reports editor as well, under the "gear" icon for any individual widget.

Report Engagement Statistics

You can now review the engagement level for each individual client, on each individual report.

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Just navigate to the main "Report Details" section for any individual report, and you'll find new metrics that include:

Status (Delivered/Bounced) Opened Clicked These metrics are shown separately for each individual email address to which the report was sent.

Our hope is that these statistics assist customers with engaging their end users.

For example:

End users who haven't engaged with the most recent report might warrant a "check-in" email End users who haven't engaged with any recent reports may be candidates for a "churn prevention" call And so on... We hope that you find this new feature useful! Questions or feedback? Don't hesitate to reach out at support@agencyanalytics.com

Updated and Overhauled Drag & Drop Reporting System

Yeah, buddy! We've just released a massive update to our automated reporting system, with a focus on the report editor.

The new system includes:

  • More customization
  • Drag & drop widgets
  • Additional metrics and charts
  • Improved template management
  • Quarterly reporting
  • ... and so much more!

Other resources:

Blog post with full announcement and walkthrough

Private webcast demo and tutorial on October 4th, 2018

Multiple GMBs in each Campaign

We've just rolled out support for connecting multiple GMBs in each dashboard campaign!

This new feature lets you more easily track rankings for franchisees and other customers who operate in multiple locations.

We've offered multi-location rank tracking support for over a year now. But since Google Local requires that we have a GMB connected in addition to a URL in order to accurately track SERPs... and we only allowed one GMB to be connected for each campaign...

That effectively meant that multi-location rank tracking for customers who had multiple GMBs required that you set up a separate dashboard campaign for each location.

Those days are over!

You can now connect an unlimited number of GMB pages to each rank tracking module with just a few clicks.

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Check out the full announcement here, on the blog.

Google Sheets "Table" widgets

As we continue the drive toward offering additional custom data options for our customers, we'll be rolling out an array of both major and minor new features in this category.

A few weeks ago, we debuted our "Single Metric" Google Sheets stat widget. Fairly minor feature in the grand scheme of things, but it positioned us to begin implementing additional Google Sheets based widgets and features.

Today, we've rolled out a more full-featured Google Sheets "Table" widget. This widget allows you to embed an entire, scrollable spreadsheet into a widget in your client marketing dashboards.

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Show clients data on leads, content marketing efforts, time tracking, data from 3rd party marketing channels, or any other spreadsheet-based data that you can think of.

Check out the full announcement and walk-through on our blog.

Single-Metric Google Sheets Widgets

To date, we've only offered a selection of pre-defined integrations for our custom marketing dashboards. It was not possible to include any custom or 3rd party data in the dashboards themselves.

Sure, we offered the option of embedding Google Sheets or adding custom text widgets into our PDF reports. But many end users (our customers' customers) don't read the PDF reports. They like to login and review the live data in their dashboards on their own schedule.

As a result, one of the most frequent feature requests we've heard is that customers want custom data in their widgetized marketing dashboards.

Last month, we released custom text box widgets for the marketing dashboards. And today, we've released a "single-metric Google Sheets widget" that allows you to display any custom data point from any Google Sheet in your Google Drive account.

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Now you can report on webinar registrations, content marketing results, 3rd party integrations that we don't natively support, or even how many sandwiches your agency ate for lunch last week; it's totally up to you!

Click here to read the complete blog announcement and walkthrough and here for a Knowledgebase article with step by step instructions for working with the new widgets.

Custom Dashboard Widgets

As usual, you asked, and we answered! We've just released custom dashboard widgets platform-wide.

You can now add arbitrary text, links, images, and charts to your client dashboard areas. We envision these custom dashboard widgets being primarily used for:

  • Periodic campaign summaries and updates
  • Coupon codes and upsells
  • Cobranding, with client logos
  • Screenshots of metrics from 3rd party providers
  • Links back to your site
  • To add a custom dashboard widget, click "Add Widget", then drill down through "Misc", and select "Text Box":

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The custom text box widget will be added to the bottom of your dashboard. Drag and drop it to your desired location, and resize it as you would any other widget.

To add content, click the "pencil" icon.

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You'll then be presented with a WYSIWIG editor, where you can add and format text, and include hyperlinks, images, bulleted lists, charts, and more.

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We hope that you're as excited about this new feature as we are! We can't wait to see what kind of creative content our customers decide to add to their client dashboards.

Check out this Knowledgebase article for further instructions on adding and configuring these new custom dashboard widgets.

Questions? Comments? Don't hesitate to reach out to our friendly support team :-)

LinkedIn Ads

Great news for our agency customers who provide PPC services... We've just rolled out a brand new LinkedIn Ads integration!

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You'll find it in the standard left-hand side navigation, under the "Ads" heading:

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This new integration has been our number 1 most requested feature over the past several months, and we're super excited to roll it out to all customers today.

Our LinkedIn Ads reporting dashboard features data analysis at the campaign and ad level, with metrics that include:

  • Clicks
  • Impressions
  • Cost
  • CPC
  • CPM
  • CTR
  • Conversion Value
  • Conversions
  • Conversion Rate
  • Engagements
  • Follows
  • Likes
  • Shares
  • Types
  • Status

In addition, this integration also offers demographic analysis across those same metrics, further broken down across:

  • Industry
  • Company Size
  • Country
  • Seniority
  • Job Title
  • Job Function

You can now include your LinkedIn Ads data right alongside your other top PPC channels like Bing Ads, Adwords, Facebook Ads, and Adroll, in both your custom client PPC dashboards and your automated client reporting.

Check out the full announcement and walk through here on our blog!

Marketing Dashboard Updates

When we first released the updated and overhauled client marketing dashboards last month, our main objective was to provide a basic and incredibly useful update, with the plan being to let customers tell us exactly which bells & whistles and additional features they wanted to see for the dashboards moving forward.

Now that almost six weeks have passed, we've received an incredible amount of useful feedback on the new dashboards. Our customers spoke; we listened!

In response to that feedback, we've rolled out a handful of new features and bug fixes today.

They are:

1. Pre-Configured Dashboard Templates

While we had initially included the ability to create custom dashboard templates and to clone existing dashboards, many customers still found the process to be labour intensive.

To make the process as dead-simple as possible, we've rolled out 5 professionally designed, pre-configured dashboard templates that you can now apply with just a couple of clicks!

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2. Mobile Dashboards

Customers told us that they were having a difficult time configuring the marketing dashboards so that they'd look nice on mobile in addition to the desktop. To assist with this process, we're now offering a separate mobile design screen for every dashboard. We've also included mobile versions of each pre-configured dashboard template.

3. The Ability to Clone Dashboard Templates

While we already offered the ability to clone individual dashboards, customers indicated that they needed to be able to clone the dashboard templates themselves. We've also released this functionality today.

4. Minor Features

In addition to the above, we rolled out some less noticeable features today as well, each designed to improve the customer user experience.

  • Changed the "X" button for dashboard deletion so that it's only visible in "Edit" mode
  • To accommodate the above change, we changed the position of the * "Edit mode" slider
  • New widgets are now added to the bottom of the dashboard rather than the top
  • Fixed a bug with scroll visibility for OSX

Check out the announcement on our blog for an in-depth walkthrough on these new features!

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