The following Ahrefs metrics are no longer available on AgencyAnalytics. Ahrefs does not provide historical data for these metrics, which has resulted in this decision. Since AgencyAnalytics relies on Ahrefs' API for data, any data restrictions have a direct impact on availability in AgencyAnalytics reporting.

listed above by removing or adjusting these widgets. Any deprecated metrics left in your reports or dashboards will display a deprecation message and no data.

Unlock a full year of insights with the latest updates for Pinterest Ads and Google Display & Video 360!

Data warehousing extends data accessibility for these integrations from 90 days to 365 days. This enhancement lets you gain deeper insights into your clients' campaign performance over time, leveraging long-term trends to inform more strategic and effective marketing decisions.

31 days of historical data are now available for Apps & URLs data. Previously, only 7 days were available.

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As a platform purpose-built for marketing agencies, we want to make sure AgencyAnalytics reflects your day-to-day workflows. That's why in the main navigation and throughout the platform.

This change makes the platform easier to navigate and understand—especially for new team members. It also aligns with how most of you tell us you’re already using AgencyAnalytics!

Here’s what’s better:

Don't worry, this is only a change in terminology.

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Now you can easily see and monitor changes in important metrics for your clients right from your campaign list view.

As always, select the filter option to add and remove metrics or to customize which clients or client groups to include in this view.

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The report builder now automatically saves your reports as you work on them. This means you get to focus on great reporting and never again worry about manual saves or losing your work if you forget.

Autosave also kicks in if you lose your internet connection. You can keep editing your report, and the report builder will save your changes as soon as a connection is re-established.

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We've simplified and sped up the goal-creation process in AgencyAnalytics. Whether you're crafting a new goal from scratch or cloning an existing goal for a new client, you'll find it faster and easier to start tracking the goals that matter!

Use the Goals feature to:

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The following Instagram metrics are no longer available in AgencyAnalytics. This change is due to Instagram removing these metrics from all versions of its API. Since AgencyAnalytics relies on Instagram's API for data, any metrics Instagram deprecates will no longer be accessible in AgencyAnalytics reporting.

listed above by removing these widgets. Any deprecated metrics left in your reports or dashboards will display a deprecation message and no data.

Your dashboard widgets are packed with valuable data—but understanding key takeaways quickly can be challenging. With AI-Powered Widget Summaries, you transform complex metrics into clear, actionable insights in seconds.

Simply click the AI Summary icon on any stat or chart widget and watch as AI analyzes the underlying data, highlighting trends, patterns, and key points. No need for manual interpretation or deep dives. Let AI summarize your data for faster, smarter decision-making!

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Viewing past edited versions of your reports in AgencyAnalytics is now fast and straightforward!

Review the dates, times, and names of users who made edits to a report. Then easily restore a previous version if you need to undo any unwanted changes or revert to a previous version.

Version history and report version restoration are included with some of our subscriptions.

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Want to see your key client results in one dashboard? The new Data Aggregation feature—available on the Premier plan—makes agency data analysis easy and efficient!

With Data Aggregation, you can:

Data Aggregation brings all the metrics you need into one dashboard. No more bouncing between reports or trying to compile data manually.

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