Changelog

Follow up on the latest improvements and updates.

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The following Ahrefs metrics are no longer available on AgencyAnalytics. Ahrefs does not provide historical data for these metrics, which has resulted in this decision. Since AgencyAnalytics relies on Ahrefs' API for data, any data restrictions have a direct impact on availability in AgencyAnalytics reporting.
Backlinks Data:
  • The Backlinks metric in the Backlinks tab is no longer available for the date dimension.
  • This metric is still available in other dimensions (e.g., totals or aggregated data).
Referring Domains Data:
  • The Referring Domains metric in the Referring Domains tab is no longer available for the date dimension.
  • This metric is still available in other dimensions.
Please update any reports, dashboards, and templates that include the deprecated Ahrefs metrics
listed above by removing or adjusting these widgets. Any deprecated metrics left in your reports or dashboards will display a deprecation message and no data.
Have questions or concerns? As always, our support team is available on live chat 24/5 or you can email us at support@agencyanalytics.com.
Unlock a full year of insights with the latest updates for Pinterest Ads and Google Display & Video 360!
Data warehousing extends data accessibility for these integrations from 90 days to 365 days. This enhancement lets you gain deeper insights into your clients' campaign performance over time, leveraging long-term trends to inform more strategic and effective marketing decisions.
Pinterest-Ads-365
Note regarding DV360 data:
31 days of historical data are now available for Apps & URLs data. Previously, only 7 days were available.
Click
here
for more information about how data warehousing is being rolled out across integrations in AgencyAnalytics.
As a platform purpose-built for marketing agencies, we want to make sure AgencyAnalytics reflects your day-to-day workflows. That's why
we've renamed 'Campaigns' to 'Clients'
in the main navigation and throughout the platform.
This change makes the platform easier to navigate and understand—especially for new team members. It also aligns with how most of you tell us you’re already using AgencyAnalytics!
Here’s what’s better:
  • Clearer organization:
    Manage your clients with ease.
  • Simplified navigation:
    Get new team members up to speed faster.
Don't worry, this is only a change in terminology.
All the functionality you rely on is still exactly the same.
Click
here
to learn more about our change from 'Campaigns' to 'Clients'.
Now you can easily see and monitor changes in important metrics for your clients right from your campaign list view.
Comparison-Data
  • Save Time:
    Instantly understand how your clients' key metrics are performing without needing to dig into detailed dashboards or reports.
  • Make Informed Decisions:
    Spot trends or issues as they happen and respond more effectively.
  • Enhance Client Management:
    Stay proactive in monitoring client metrics, improving outcomes and satisfaction.
As always, select the filter option to add and remove metrics or to customize which clients or client groups to include in this view.
Click
here
to learn more about viewing data from multiple clients and integrations in one place.

new

New Feature

Autosave Your Reports

The report builder now automatically saves your reports as you work on them. This means you get to focus on great reporting and never again worry about manual saves or losing your work if you forget.
Autosave also kicks in if you lose your internet connection. You can keep editing your report, and the report builder will save your changes as soon as a connection is re-established.
Autosave
Click
here
to learn more about how Autosave supports the report creation and editing experience.
We've simplified and sped up the goal-creation process in AgencyAnalytics. Whether you're crafting a new goal from scratch or cloning an existing goal for a new client, you'll find it faster and easier to start tracking the goals that matter!
Use the Goals feature to:
  • Monitor how you’re progressing toward your marketing targets
  • Add client-tailored goal tracking to your reports and custom dashboards
  • Keep your clients’ budget pacing on track
  • Prove the value your marketing agency brings to the table
Goals
Clone a Goal
Click
here
to learn more about creating custom goals in AgencyAnalytics.
The following Instagram metrics are no longer available in AgencyAnalytics. This change is due to Instagram removing these metrics from all versions of its API. Since AgencyAnalytics relies on Instagram's API for data, any metrics Instagram deprecates will no longer be accessible in AgencyAnalytics reporting.
Deprecated Metrics:
  • Email Contacts
  • Get Direction Links
  • Phone Call Clicks
  • Profile Views
  • Text Message Clicks
  • Website Clicks
  • Click Through Rate
Please update any reports, dashboards, and templates that include the deprecated Instagram metrics
listed above by removing these widgets. Any deprecated metrics left in your reports or dashboards will display a deprecation message and no data.
Instagram Deprecated Metrics
Have questions or concerns? As always, our support team is available on live chat 24/5 or you can email us at support@agencyanalytics.com.
Your dashboard widgets are packed with valuable data—but understanding key takeaways quickly can be challenging. With AI-Powered Widget Summaries, you transform complex metrics into clear, actionable insights in seconds.
Widget-Summary
Simply click the AI Summary icon on any stat or chart widget and watch as AI analyzes the underlying data, highlighting trends, patterns, and key points. No need for manual interpretation or deep dives. Let AI summarize your data for faster, smarter decision-making!
Click
here
for more details on how to use AI to analyze and summarize your data in seconds.
Viewing past edited versions of your reports in AgencyAnalytics is now fast and straightforward!
Review the dates, times, and names of users who made edits to a report. Then easily restore a previous version if you need to undo any unwanted changes or revert to a previous version.
Version-History
Version history and report version restoration are included with some of our subscriptions.
Click
here
for more information about editing your client reports in AgencyAnalytics.
Want to see
all
your key client results in one dashboard? The new Data Aggregation feature—available on the Premier plan—makes agency data analysis easy and efficient!
With Data Aggregation, you can:
  • Display and compare data across client campaigns
    to upgrade your strategic decision-making
  • Roll up data for clients with multiple locations or brands
    for an aggregated view of performance
  • Set client expectations by benchmarking performance
    data across campaigns
  • Track trends and assess long-term strategies
    with up to 3 years of data
Data Aggregation brings all the metrics you need into one dashboard. No more bouncing between reports or trying to compile data manually.
Data-Aggregarion-Hero
Click
here
for more information on leveraging Data Aggregation for your agency, as well as the integrations currently available for this feature.
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