Data Sources

Pull the number of returning and first-time customer from Shopify. ability to report on total number of first-time customer orders vs returning customer orders +1 and report on first-time customer order revenue vs returning customer order revenue +1 Total sales for new/returning customers +2

Currently we do not show any Customer data in Shopify, but Revenue would also be an important metric to track New customer revenue +1 Returning customer revenue +1

Ability to filter orders by customer campaign and location

-The profit margin on this product during this time period. The margin is calculated as ([net sales - cost] / net sales) 100. For example, if your net sales are $50 and your cost is $30, then the gross margin (calculated as ([50 - 30] / 50) 100) is 40%. https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/profit-reports

Conversion Rate Including Conversion Rate added to cate +1

Request to add metric "Online Sessions" to Shopify.

Being able to filter data by multiple Referrers would allow the customer to know which of their sales are organic vs. paid. Add the Filter option Sales by Traffic Referrer Add this filter to Custom Metrics

Request to add 'add to cart' as a Shopify metric.