Performance Monitoring

Show the % above target on KPIs like the old Goals did. Add cumulative off-target account numbers to the all-clients KPI view. Allow sorting columns so off-target accounts appear at the top. Use case: spot at a glance which clients are behind target. Note: the customer also reported a Cost Per Conversion KPI (target below a value) that appeared to calculate backwards after the Goals-to-KPI conversion.

Ability to clone custom goals in bulk to be applied across multiple campaigns.

Option to select between Goal Progress or Goal Pace for the Goals widget. Currently, Goal pace is the default % that we see on reports/custom dashboards.

Customer wants a goal to show how the current period is tracking against a previous time period, including custom date ranges (e.g. March-April 2026 spend vs. an earlier range). Goals currently follow only preset recurring periods (monthly, quarterly, annual), so two timeframes can't be compared in one goal.

After the filtering update (currently for GA4, G Ads and GSC), this request is to see the same options available when building a Goal for these integrations/data sources and any other ones that eventually get updated.

Customer wants to set a goal target as a percentage (e.g. +5% over the prior period) and have the platform calculate the target value. Currently targets must be entered as a flat number, so the target has to be calculated manually for each goal, which is time-consuming when creating similar goals across many sites or clients.

Goal widgets will use the end of the date range to determine from which month to pull data and not the date range (source linked below). This request is to allow the goals to run by the overall dashboard/report date range so metrics can align.