Data Management

Campaign Overview - Additional Metrics
Make an option for widgets available in the campaign overview section Count and display starred keywords per campaign in list view. +2 Tagging campaigns +2 Ability to filter out campaigns displayed within the campaign dashboard view Ability to add ad budgets and track against ad spend Page Authority and Domain Authority # of positions on page 1 # of positions in the top 100 (Google) Backlinks change Referring domains change Web traffic data +3 number of leads Amount spent +2 Clicks Google Analytics Data +5 Google organic/local ranking change Google ads conversions +2 What converts leads metrics (total leads, # quotable leads, % leads that are quotable) Ad spend for the different PPC integrations FB Ads Website Leads FB Ads Cost Per Lead, FB Ads Cost Per Content View FB Ads CPM FB Ads - Purchase +1 FB Ads - ROAS +1 FB Ads - cost per message +1 FB Ads - messages Instagram - Number of posts Instagram - Post engagement data Instagram - Number of followers Mailchimp - Number of subscribers Mailchimp - Unsubscribe rate Mailchimp - Email open rate More e-commerce focused metrics: revenue, conversion rate. Klaviyo metrics - open rate, click rate, total opens, total clicks Add a secondary filter/metric in addition to Groups so that specific team members can be tagged Google Analytics - Traffic by channel (with percentage increase/decrease from the previous period) +1 Call Tracking - Total number of calls (with percentage increase/decrease from the previous period) Latest site audit score Site auditor metrics e.g. last crawl date, number of pages crawled, test results (criticals, warnings, errors) so that we can quickly identify which campaign needs attention. +2 Ability to create overall accumulated metrics + 1 GMB all locations insights +1 GA Organic sessions +3 GA Goal completions +3 Rank Tracker Ranking Distribution Average Ranking Top Ranking Rank Tracker Traffic Google Ads Cost Amount invested Cost per conversion +1 Value of conversions +1
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