• Make an option for widgets available in the campaign overview section
  • Count and display starred keywords per campaign in list view. +2
  • Tagging campaigns +2
  • Ability to filter out campaigns displayed within the campaign dashboard view
  • Ability to add ad budgets and track against ad spend
  • Page Authority and Domain Authority
  • # of positions on page 1
  • # of positions in the top 100 (Google)
  • Backlinks change
  • Referring domains change
  • Web traffic data +3
  • number of leads
  • Amount spent +2
  • Clicks
  • Google Analytics Data +5
  • Google organic/local ranking change
  • Google ads conversions +2
  • What converts leads metrics (total leads, # quotable leads, % leads that are quotable)
  • Ad spend for the different PPC integrations
  • FB Ads Website Leads
  • FB Ads Cost Per Lead,
  • FB Ads Cost Per Content View
  • FB Ads CPM
  • FB Ads - Purchase +1
  • FB Ads - ROAS +1
  • FB Ads - cost per message +1
  • FB Ads - messages
  • Instagram - Number of posts
  • Instagram - Post engagement data
  • Instagram - Number of followers
  • Mailchimp - Number of subscribers
  • Mailchimp - Unsubscribe rate
  • Mailchimp - Email open rate
  • More e-commerce focused metrics: revenue, conversion rate.
  • Klaviyo metrics - open rate, click rate, total opens, total clicks
  • Add a secondary filter/metric in addition to Groups so that specific team members can be tagged
  • Google Analytics - Traffic by channel (with percentage increase/decrease from the previous period) +1
  • Call Tracking - Total number of calls (with percentage increase/decrease from the previous period)
  • Latest site audit score
  • Site auditor metrics e.g. last crawl date, number of pages crawled, test results (criticals, warnings, errors) so that we can quickly identify which campaign needs attention. +2
  • Ability to create overall accumulated metrics + 1
  • GMB all locations insights +1
  • GA Organic sessions +3
  • GA Goal completions +3
  • Rank Tracker Ranking Distribution
  • Average Ranking
  • Top Ranking
  • Rank Tracker Traffic
  • Google Ads Cost
  • Amount invested
  • Cost per conversion +1
  • Value of conversions +1