Insights

You can now showcase goals using a text-based visualization in your reports and dashboards, in addition to the existing progress bar visualization. This new text-based visualization is particularly useful for tracking progress on metrics like conversion rate and cost per metrics (e.g. CPC).

As a user, I want to be able to define a custom metric and use it directly within the Goals feature. I expect to create a custom metric and see it appear in the list of metrics available for selection in the goal workflow.

AI tool that writes an executive summary based on the rest of the report -something that picks out the main highlights. Customers suggest integrating with ChatGPT as a solution for this.

Compare their client's data to others in the industry Data can be sourced from GA or other platforms (anonymized) Include insights from Social Media Accounts (Facebook, Instagram etc).

Similar to our Goals feature, but an automated way to forecast spent metric instead of manually supplying the value. Google Ads, LinkedIn Ads, Facebook Ads.

Currently GA4 is not available in our Goals feature.

Unify 'less than' operators to align with 'greater than' operators.

Provide our users the ability to automatically extract logos and icon from the account's website for quick white label provisioning. Makes for quicker to setup accounts and get your product personalized to fit the look and feel of your brand