Insights

One of our struggles is creating forecasts for ad spend when the spend changes by day. As an example, during November we have a set budget. Black Friday weekend is at the end of the month and we had campaigns set up to run just that weekend. Having a forecasting tool that can take into account scheduled campaigns and their budgets would be beneficial from a planning perspective. Most budgeting tools just take the monthly budget and divide it equally amongst the days in the month so it is a linear forecast. This doesn't work in many situations, including the one above. I would also think the ability to take into account scheduled campaigns can also help forecasts in other metrics like sessions and revenue.

Currently, Forecasting is not able to recognize scheduled campaigns (in Meta/Google, etc), and doesn't calculate any special events (ie, Black Friday, Boxing Day), This can skew forecasting.

A forecasting feature for paid advertising, allowing users to input different budgets and see forecasts for each. This would enable the user to toggle between different budget scenarios (present and changed) to show expected outcomes if budgets are raised or lowered.

Ability to create Forecast on Rank Tracker metrics