Performance Analysis

Allow metric filters as in our custom metrics, due to benchmarks differing depending on the specifics of the metric (example included in comments).

Ability to benchmark against competitors, not simply broad industry

The ability to look at how your client benchmarks compare against your historical performance instead of comparing against other agencies. This is particularly useful for small niches without large industry datasets and agencies who already know they are high performers and want to easily keep tabs across all their clients to see if any are falling behind.

Including: Equestrian goods Different areas of e-commerce > appliances, jewellery Florists Food delivery services

The ability to aggregate data from selected clients in Agency Analytics to create custom benchmarks. This would allow us to calculate group averages across key metrics and use them as reference points for performance comparisons.

Such as Stripe and Adyen

Add spend brackets to Benchmarks so high-spending clients aren’t compared to small programs

Currently only the x axis is used but this means sometimes the metrics look out of proportion (example in the comments).

Ability to select the industry used for Benchmarking data once, possibly on the "Client Details" page so that all Benchmarking data is tied to that industry - eliminating the need to select the industry every time and also making the smaller tile on the main Insights page more reliable.