Your StackAdapt data just got more accurate. Demographic, device, and supply source breakdowns now respect your selected date range instead of pulling lifetime data, so the numbers you see match the period you're analyzing.
A new Audience Breakdown widget is also live, surfacing impressions, clicks, and conversions segmented by audience. Available metrics include:
  • Impressions, Clicks, and Conversions
  • CTR, CVR, eCPM, eCPC, and eCPA
This mirrors StackAdapt's native report structure, and hourly breakdowns are included as well.
We also shipped a small fix that tightens up how Footfall Tracker data is scoped, ensuring each advertiser only sees their own performance data.
These updates are available on the GraphQL API connection only.
If your account is still on the older REST API, you'll start seeing errors in the Demographics, Supply Source, and Device sections. Switching to GraphQL is a quick change and immediately restores those views while giving you access to everything above, as well as previous updates described here.
StackAdapt
Click
here
for full instructions on connecting StackAdapt using the GraphQL API.