improved

MCP can now write, not just read

Until now, MCP let your AI tool (like Claude or ChatGPT) read your client data. With our first set of write actions, it can now do some of the setup work for you too.

Say a new client signed Friday and kickoff is Monday. Before then, you need to create the client, invite users, and build a cost-per-lead metric. Now you can do all of it by asking your AI.

Clients:

Add a client in one sentence.
If your plan is full, you’ll see the extra cost first, and only a billing admin can approve it.
Edit a client’s name
, website, time zone, or folder without leaving the chat.
Investigate Rank Tracker ranking drops
with Diagnostics. When a client asks why a keyword dropped, your AI checks the evidence behind that ranking, like whether the site landed in an ad or feature block or whether there was a known search engine outage. It doesn’t use any credits.
Refresh keyword rankings
once you know what happened. Your AI shows the credit cost before it runs.

Users:

Add a teammate or client user
with access to the right clients, and send the invite at the same time.
Edit a user’s access
by asking. “Give Sarah access to Acme” takes seconds.

Metrics:

Create custom metrics
like cost per lead, no formulas needed.
Edit a metric
once, and the change shows up in every dashboard, goal, and report that uses it.

Custom views:

Create a custom view
by describing it in plain words, with a 30-day preview.
Edit a custom view
by asking to rename it or change its columns.

Every write action has guardrails

Anything that costs money or credits shows you the number first, and sensitive account changes stay in the app.

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