Facebook (Meta): integration updated for Graph API v25

Meta retired several metrics platform-wide in Graph API v25. We've updated the Facebook integration to reflect those changes.

What changed:

Some metrics have been renamed. The data is the same, just under a new label:

Unique Page Impressions is now
Page Media Views (Unique)
Post Impressions Unique is now
Post Media Views (Unique)
Reel Reach is now
Reel Media Views (Unique)

Several metrics have been removed entirely, with no replacement available from Meta:

Paid Unique Page Impressions
Non-Paid Unique Page Impressions
Unique Page Post Impressions
Paid Unique Page Page Impressions
Non-Paid Unique Post Impressions
Page Post Impressions Viral Unique / Post Impressions Viral Unique

Removed metrics can no longer be added to new reports or dashboards. If you already have them in an existing one, you'll see a deprecation notice where the metric used to appear. Please go ahead and remove them to keep your reporting clean and accurate.

The above changes reflect a

Meta platform update

, not an AgencyAnalytics decision. But if you have questions about how this affects your reporting, our support team is available on live chat 24/5 to answer your questions.