Keyword intent, also known as search intent, is what searchers want to achieve after they conduct a specific search.

For example, when someone searches “buy orchid seeds,” the intent behind that search is probably to make a purchase.

But someone searching just “orchid seeds” might not want to make a purchase. It’s possible that they just want to learn more about orchid seeds.

Google’s goal is to answer searcher’s queries as efficiently as possible. So, if your content answers a keyword’s search intent, you’re more likely to rank for that keyword.