Google Ads - Pull Asset Group for Performance Max campaigns
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Mikel - AgencyAnalytics Team
- Google is now calling assets for Performance Max instead of ads, beeing a mix of headlines, description, images, videos and store locations.
- They don't display this in the ads section of Google Ads.
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Cyan Level Starfish
I appreciate you guys looking into this. Mike Rhodes has a script that pulls data from PMAX campaigns not sure if that will be helpful in analyzing it for reporting purposes. I have more and more clients using PMAX and also grabbing search terms from other max is valuable for reporting.
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Daniella - AgencyAnalytics Team
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Ovi
Merged in a post:
Asset groups from Performance Max (Google)
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Environmental Dutch white Meerkat
Display asset groups in reporting from PMax campaigns.
Mikel - AgencyAnalytics Team
Merged in a post:
Google Ads - Filter PMAX by asset groups
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Chartreuse Crow
- Filter the PMAX campaigns by asset groups
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Xenia silver Tyrannosaurus
I saw the other post that Performance Max is supported, however, only at the campaign level.
Mikel - AgencyAnalytics Team - I agree, we need to be able to review data at the asset group level.
Either combined with ad group performance, or in a standalone section.