Changelog
Follow up on the latest improvements and updates.
RSS
improved
Auto-refresh your AI Summaries
Your AI Summary now automatically updates when the report or dashboard’s date range changes. Just toggle on auto-refresh to ensure clients always see insights that reflect the latest performance.
AI Summaries now also incorporate insights from Custom Metrics, Goals, and Benchmarks for a more complete view of performance.
What’s new:
- Toggle ON/OFF ‘Auto-refresh summary’ from your summary widget settings
- Adjust your date range and watch your AI Summary refresh automatically to match
- AI Summaries now pull insights from Custom Metrics, Goals, and Benchmarks
new
Integration
GroundTruth data now available
GroundTruth is now available, bringing powerful location-based advertising data into your agency's reporting.
Track performance across geofencing, mobile, and CTV/OTT campaigns, with visibility into key metrics like impressions, clicks, spend, conversions, and unique reach. Go beyond digital performance with real-world insights, including in-store visits, visitation rate, and foot-traffic lift.
Built for agencies running location-driven campaigns, this integration makes it easier to connect ad exposure to real-world outcomes.
Multi-factor authentication (MFA) is now available on all plans – no upgrade required. Enable it to add an extra layer of security to your AgencyAnalytics account.
Customize your widgets with two new styling options, available at both the widget and theme level:
- Border color picker– Choose a custom border color to match your client's branding.
- Transparent background– Set the widget background to transparent for a cleaner, more seamless look.
improved
Integration
Advanced Filtering for GA, GSC & G-Ads
Introducing advanced filtering options, now available across key integrations to give you more control over how your data is segmented and displayed in dashboards and reports.
Starting with
Google Analytics, Google Search Console, and Google Ads
, you can now apply more flexible filter conditions such as:- Is one of
- Is not one of
- Contains
- Does not contain
- Matches regex
- Does not match regex
This update helps you create cleaner, more accurate reporting without needing manual workarounds.
We’re starting with GA, GSC, and G-Ads, and plan to expand advanced filtering to additional integrations in upcoming releases.
fixed
Integration
Google Ads: Markup removed from conversion value metrics
We’ve updated how markup is applied to Google Ads metrics.
Previously, markup settings were applied to all currency-based metrics, including conversion value. Since conversion value represents revenue earned from customers, not advertising cost, markup should not be applied to it.
What’s changed:
- Markup is no longer applied to Google Ads conversion value metrics.
- This ensures revenue metrics accurately reflect the actual value reported in Google Ads.
Impacted metrics:
- Conversion Value
- All Conversion Value
This update prevents markup from incorrectly inflating revenue metrics in dashboards, reports, and integration sections.
improved
Integration
SE Ranking: New data and filters
The SE Ranking integration now includes additional data and filtering options for your keyword tables to help you surface more meaningful SEO insights.
What’s new:
- Landing page URLs:See exactly which pages are ranking for tracked keywords.
- Keyword search volume:Add search demand context to keyword performance.
- Landing page filtering:Quickly analyze rankings tied to individual pages.
- Keyword filtering:Focus reports on specific keywords.
- Search engine filtering:Filter by search engine, location and language to analyze performance across different markets.
These updates make it easier to connect rankings to the pages driving them and quickly focus on the SEO opportunities that matter most.
improved
Integration
Facebook Ads: Status filter for ads data
You can now filter your ads data by effective status directly within the Facebook Ads integration. This makes it simple to quickly find the campaigns you’re looking for, whether they’re active, paused, pending review, or in another status.
Why this helps:
- Quickly locate data for active campaigns that are currently running
- Review inactive or archived ads data without digging through everything
- Identify data for pending or paused ads that may need attention
- Keep large ad accounts organized and easier to manage
Spend less time searching and more time analyzing your Facebook Ads performance.
improved
Improved email experience
Writing and sending emails just got easier. The compose window now sits side-by-side with your report or dashboard, so you can reference your content while you write – no more switching back and forth.
What's new:
- Side-by-side email composition for reports and dashboards
- Consistent experience across 'send now' and scheduled emails
improved
Integration
LinkedIn followers over time metric now available
A Followers over time metric is now available in the LinkedIn integration (select Followers from your list of metric options), making it easier to track and visualize audience growth for your clients.
This metric is calculated using two official data points provided directly by LinkedIn’s API:
- Total follower count
- Net daily follower change (followers gained minus followers lost)
By combining these values, the follower count is constructed for each date. This approach relies entirely on LinkedIn’s official API data and is designed to provide consistent and reliable historical follower tracking.
You can now use Followers (over time) in your dashboards and reports to better visualize audience growth and monitor performance trends across LinkedIn profiles.
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