Changelog
Follow up on the latest improvements and updates.
RSS
fixed
Integration
Google Ads: Markup removed from conversion value metrics
We’ve updated how markup is applied to Google Ads metrics.
Previously, markup settings were applied to all currency-based metrics, including conversion value. Since conversion value represents revenue earned from customers, not advertising cost, markup should not be applied to it.
What’s changed:
- Markup is no longer applied to Google Ads conversion value metrics.
- This ensures revenue metrics accurately reflect the actual value reported in Google Ads.
Impacted metrics:
- Conversion Value
- All Conversion Value
This update prevents markup from incorrectly inflating revenue metrics in dashboards, reports, and integration sections.
improved
Integration
SE Ranking: New data and filters
The SE Ranking integration now includes additional data and filtering options for your keyword tables to help you surface more meaningful SEO insights.
What’s new:
- Landing page URLs:See exactly which pages are ranking for tracked keywords.
- Keyword search volume:Add search demand context to keyword performance.
- Landing page filtering:Quickly analyze rankings tied to individual pages.
- Keyword filtering:Focus reports on specific keywords.
- Search engine filtering:Filter by search engine, location and language to analyze performance across different markets.
These updates make it easier to connect rankings to the pages driving them and quickly focus on the SEO opportunities that matter most.
improved
Integration
Facebook Ads: Status filter for ads data
You can now filter your ads data by effective status directly within the Facebook Ads integration. This makes it simple to quickly find the campaigns you’re looking for, whether they’re active, paused, pending review, or in another status.
Why this helps:
- Quickly locate data for active campaigns that are currently running
- Review inactive or archived ads data without digging through everything
- Identify data for pending or paused ads that may need attention
- Keep large ad accounts organized and easier to manage
Spend less time searching and more time analyzing your Facebook Ads performance.
improved
Improved email experience
Writing and sending emails just got easier. The compose window now sits side-by-side with your report or dashboard, so you can reference your content while you write – no more switching back and forth.
What's new:
- Side-by-side email composition for reports and dashboards
- Consistent experience across 'send now' and scheduled emails
improved
Integration
LinkedIn followers over time metric now available
A Followers over time metric is now available in the LinkedIn integration (select Followers from your list of metric options), making it easier to track and visualize audience growth for your clients.
This metric is calculated using two official data points provided directly by LinkedIn’s API:
- Total follower count
- Net daily follower change (followers gained minus followers lost)
By combining these values, the follower count is constructed for each date. This approach relies entirely on LinkedIn’s official API data and is designed to provide consistent and reliable historical follower tracking.
You can now use Followers (over time) in your dashboards and reports to better visualize audience growth and monitor performance trends across LinkedIn profiles.
Recurring client emails just got faster. Save any email as a template and reuse it whenever you need it. Two prebuilt templates are included to get you started.
What's new:
- Save and apply templates directly in your workflow
- Manage all your templates in the 'Templates' area
improved
Integration
HighLevel appointments data now available
You can now access Appointments data directly through the HighLevel data source, giving you clearer visibility into how appointments are being scheduled and managed.
This includes key insights like:
- The number of appointments
- Appointment status (e.g., New, Confirmed, Canceled, Showed, No-Show)
- When appointments are booked for
- Appointment details like: start and end times, calendar and calendar group, and when appointments were created or last updated
This new data helps your agency to better understand booking performance over time.
IMPORTANT:
To start using this new data, you first need to approve the new permissions. You can do this by reconnecting your HighLevel data source from the Data Sources page.
Reconnecting your accounts across 40+ top integrations just got a whole lot faster. With the new Reconnect button in the Data Source menu, you can refresh authentication for any OAuth-based account in one step with no need to open each client individually.
Why this matters:
- Re-authenticate accounts across all connected clients at once.
- Save time with one-click updates, even if clients use different ad accounts under the same integration.
- Say goodbye to repetitive, multi-client reconnections.
Note: This feature is only for OAuth-based integrations. API key or manual credential integrations aren’t supported.
You can now use the Page Referrer dimension in Google Analytics 4 to see which external domains are sending traffic to your site, making it easier to understand referral sources and traffic origins at a glance.
Unlock two full years of insights with the latest update for WooCommerce.
Data warehousing extends data accessibility for this integration from 14 to 24 months. This enhancement lets you gain deeper insights into your clients' ecommerce performance over time, leveraging year-over-year comparisons and long-term trend analysis to inform more strategic and effective marketing decisions.
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for more information about how data warehousing is being rolled out across integrations in AgencyAnalytics.
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