Large numbers in widgets now display one decimal place (e.g., 100.5k instead of 100k), giving you a more accurate at-a-glance view of your data. Hover over any value to see the full number.

Understanding your data just got easier. The active comparison period is now visible directly in your report view, and you can choose to see comparison data as percentages or absolute values — whichever works best for you.

You can now filter CallRail calls by duration in AgencyAnalytics.

This makes it easy to exclude short calls—like missed calls, spam, or quick hang-ups—from your reports. Agencies can now replicate the same duration filters they use in CallRail, helping keep conversion reporting consistent and focused on meaningful leads.

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Your AI Summary now automatically updates when the report or dashboard’s date range changes. Just toggle on auto-refresh to ensure clients always see insights that reflect the latest performance.

AI Summaries now also incorporate insights from Custom Metrics, Goals, and Benchmarks for a more complete view of performance.

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GroundTruth is now available, bringing powerful location-based advertising data into your agency's reporting.

Track performance across geofencing, mobile, and CTV/OTT campaigns, with visibility into key metrics like impressions, clicks, spend, conversions, and unique reach. Go beyond digital performance with real-world insights, including in-store visits, visitation rate, and foot-traffic lift.

Built for agencies running location-driven campaigns, this integration makes it easier to connect ad exposure to real-world outcomes.

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Multi-factor authentication (MFA) is now available on all plans – no upgrade required. Enable it to add an extra layer of security to your AgencyAnalytics account.

Customize your widgets with two new styling options, available at both the widget and theme level:

Introducing advanced filtering options, now available across key integrations to give you more control over how your data is segmented and displayed in dashboards and reports.

Starting with , you can now apply more flexible filter conditions such as:

This update helps you create cleaner, more accurate reporting without needing manual workarounds.

We’re starting with GA, GSC, and G-Ads, and plan to expand advanced filtering to additional integrations in upcoming releases.

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We’ve updated how markup is applied to Google Ads metrics.

Previously, markup settings were applied to all currency-based metrics, including conversion value. Since conversion value represents revenue earned from customers, not advertising cost, markup should not be applied to it.

This update prevents markup from incorrectly inflating revenue metrics in dashboards, reports, and integration sections.

The SE Ranking integration now includes additional data and filtering options for your keyword tables to help you surface more meaningful SEO insights.

These updates make it easier to connect rankings to the pages driving them and quickly focus on the SEO opportunities that matter most.

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