Changelog
Follow up on the latest improvements and updates.
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With rich-text editing, you have more control over how your report and dashboard emails look, making it easier to format content and highlight key insights.
With rich-text editing, you can:
- Bold, italicize, and underline text
- Change font size
- Change font type (standard email font are available)
- Change font color
- Insert tables
- Create bullet and numbered lists
- Insert images
- Add links
- Adjust text alignment
We’ve enhanced our WhatConverts integration to give you more visibility into lead details and more flexibility when working with custom fields.
We now pull in more custom field data in the lead slideout, including:
- More Additional Fields data
- Mapped Fields data (to see your mapped fields, just make sure you’ve selected a profile in the Data tab, since mapped fields are tied to individual profiles).
- Lead Analysis data (answers from WhatConverts’ automated lead intelligence).
All of these appear together as custom fields when you open the slideout.
new
New Feature
Introducing AI Widgets (beta)
Create your reports faster with AI.
We’re excited to introduce AI Widgets, a new tool (now in beta) designed to speed up your reporting workflow. AI Widgets turns natural-language prompts into ready-to-use metrics and widgets, removing manual steps and guesswork from building dashboards and reports.
We’d love for you to try it out and share your feedback as we continue to refine the experience.
- Create metric widgets instantly:The AI Widgets tool listens to what you want and generates the best metrics to match, dramatically reducing setup time.
- Eliminate manual metric hunting:Skip the searching, scrolling, and second-guessing. AI automates metric selection so you can create reports with minimal effort.
- Tell AI your client’s goals and let it generate the ideal metric widgets:Using your custom prompts, AI recommends metric widgets tailored to your client’s objectives, be it lead generation to brand awareness, so your reports stay focused and aligned with what matters most.
improved
HubSpot form type filter added
We’ve enhanced how HubSpot forms appear in your reports and dashboards to give you clearer, more accurate data.
What’s new:
- Form type filter:Choose exactly which form types you want to include (Regular, Blog Comment, Meeting, Survey, and more).
- Cleaner, more accurate lists:Your form list now mirrors HubSpot’s dashboard more closely, reducing noise and improving clarity.
- More control in reporting:Easily exclude irrelevant or internal forms for cleaner, more focused reports.
The Klaviyo Campaigns and Flows filters are now multi-select, giving you full control over which specific campaigns or flows you want to report on.
For any metric that includes these filter, just edit the widget, hop into the Data tab, open the Campaigns or Flows dropdown, and choose exactly which you want to display. Or if you're looking at your data source dashboard, just multi-select from the filter in the top bar.
This update applies to table widgets too, so you get consistent flexibility across your reporting experience.
improved
Integration
New Google Ads Metrics Now Available
You now have two new metrics available through the Google Ads integration:
- Conversions (by conversion time)
- Conversion Value (by conversion time)
Understanding both the volume and financial impact of your conversions is essential for making smarter optimization decisions.
Conversions
(by conversion time) shows how many times key actions, such as form submissions, purchases, or phone calls, were completed. This helps you quickly identify which campaigns are generating the most valuable activity.Conversion Value
(by conversion time) adds the revenue layer, revealing which campaigns and audiences are delivering true ROI, not just leads or clicks.Together, these metrics provide deeper insight into campaign performance, helping you focus budget and strategy on the channels driving the highest-value outcomes.
You can now
filter your Google Analytics 4 data by Country, Region, and Hostname
, making it easier to segment traffic and drill into geographic or domain-specific performance.
Anomaly Detection and Forecasting can now be enabled in Roll-up Reports and Dashboards, providing clearer trend visibility and automated early-warning signals across aggregated data.
To enable these, start by editing a widget within a Roll-up Report or Dashboard. Then hop into Display, and toggle on Anomalies and Forecasting.
To make it easier to keep your dashboards polished and on-brand, you can now apply styling themes – choose from pre-designed options or create your own. 🎨
With custom dashboard themes, you can now:
- Use pre-designed themes
- Customize theme colors and fonts to match your brand
- Create and save your own reusable themes
Click here to learn more
A selection of Facebook Page Insights metrics have been deprecated and are no longer available in AgencyAnalytics.
Why this happened:
Meta removed these metrics from their API as part of a recent update.
See Meta's full announcement
here
. Since AgencyAnalytics relies on Meta’s API to deliver this data, these metrics can no longer be accessed or displayed within the platform.This release was completed ahead of Meta’s official deprecation on November 15, 2025, to ensure a smooth transition and continued platform stability.
Next steps:
Any dashboards or reports containing the deprecated metrics will now show blank or missing data for those metrics.
- Check Meta’s announcement linked abovefor the full list of deprecated metrics and suggested replacements (Note: Deprecated metrics in your reports and dashboards will say: "Metric has been sunset and no longer supported by native platform").
- Remove deprecated metrics from your reports and dashboardsto prevent data gaps or display issues.
- Add alternative metrics as neededto your reports and dashboards to maintain reporting consistency going forward.
Need help?
If you have any questions or need help finding replacement metrics, please reach out to our support team—we’re happy to assist!
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