New Facebook Ads Metrics

New Feature
over 1 year ago

We've just released a host of new Facebook Ads metrics!

These metrics include:

  • Landing Page Views
  • Post Engagements
  • Post Comments
  • Post Shares
  • Relevance
  • Video Average Watch Time
  • 3 Second Video Views
  • 10 Second Video Views
  • Cost per 3 Second Video Views
  • Cost per 10 Second Video Views
  • Video Watches at 25%
  • Video Watches at 50%
  • Video Watches at 75%
  • Video Watches at 95%
  • Video Watches at 100%
  • Cost per Mobile App Install
  • Cost per Desktop App Install
  • Desktop App Installs
  • Mobile App Installs
  • Cost per Website Purchase
  • Frequency

You'll find the new metrics in the standard setting slider within the dashboards, where you'll also notice that all FB Ads metrics are sorted into "Groups" (just click the plus sign to expand the group_ for better UX:

Acme Dental (5).png

As always, the new metrics have been made available within our reports editor as well, under the "gear" icon for any individual widget.

Questions or feedback? Don't hesitate to reach out at support@agencyanalytics.com